Recently we discovered the power of Facebook Apps and how we can utilize the mass population of people on Facebook to help our business. The result: a series of Facebook Applications, which are essentially simple, seemingly senseless, yet very popular. When we started, Valentine’s Day was near, and therefore was our first target. People really love predictions, and to have opinion about themselves. So, we made apps that gave them that.
1. Broken Heart
This was the first application. It did nothing out of the box. It just predicted how many hearts you will break this Valentine’s day. We created it just for fun, but were surprised to see the response. The application got over 6000 users within 24 hours. At a point, we got worried it might overload our server. Anyway, that didn’t happen.
Unfortunately, the application got blocked many times (stupid Facebook automated system; robots are dumb, really!). But, we created new ones – just changing app id an app secret was required. The number of users now stands above 15,000. Valentines day has gone, so not much users are expected now.
2. Broken Heart Froiden
Seeing the success of Broken Heart, we quickly created a new application. It was a bit similar to the previous one. It told who will break your heart this valentine. In the beginning, it wasn’t that popular, but it quickly caught up. The number of users now stands above 9500.
After Valentines Day, we made some changes to the app so that people continue to use it. The app now tells who will break your heart, and when (the exact date). You have no choice but to keep your fingers crossed till that date (LOL!).
At first, the names chosen were random. That, however, didn’t impress much, as it mostly picked up names from friends list that person didn’t interact with much. So, we used idea we got from Uday Ogra (another big name in making stupid Facebook apps). We read user’s message box to see who he/she chatted with most, and used one of those names. The idea worked out.
People are still using the app, and users growing fast!
3. Kill Me
This was the next application in the series based on theme of Valentine’s Day, the app told who was planning to kill you on 14th of February. It used the same concept as Broken Heart Froiden. Only difference was some text and image design.
The response to the application was good, if not great. It got around 2000 uses. But, as Valentine’s Day has passed, not much users are expected now.
4. Money Spent
Valentine’s day is indeed a day to loose your pockets, especially for boys. How much will you be spending on this Valentine’s Day was the prediction made by our next application. This may not seem a great idea, but people did find it interesting. The application was slow to pick up, but once it did, it became viral. It looked like it would be getting users like Broken Heart did.
Unfortunately, Facebook didn’t like the application (robots!). It got blocked many times. Every time the same reason was given: Your application was receiving too much negative feedback. We tried to find out a solution to the problem and discovered that Facebook didn’t care even while blocking apps with around 2.5 millions Monthly Active Users. The only solution was to make apps that kept people happy, so that they had no reason to delete photos published by the application.
The total users of the app have grown above 5000.